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Ming Yang Group was selected as a public relations model case in 2024



On December 21, the 2024 China Public Relations Development Conference was successfully held in Beijing. The conference released the "2024 Excellent Public Relations Case Exhibition", among which Ming Yang Group's public relations achievements "Ming Yang Group's multi-wave communication to expand the international influence of China's wind power equipment brand" was selected as the 2024 public relations demonstration case.
Starting from April 2024, Mingyang Group started its journey of new energy innovation communication with the "Mingyang Tiancheng", a national "14th Five-Year Plan" energy science and technology innovation project, as the core. From product development to testing and grid connection, Mingyang Group has fully demonstrated the technical highlights and R&D stories of the world's largest floating wind power platform through authoritative media such as CCTV, Xinhua News Agency, People's Daily Online and many self-media. After a number of heavy planning such as the "May 1st" Labor Day special program, hoisting all-media live broadcast, towing live broadcast and anti-typhoon communication, it has formed a multi-wave communication, deepened Mingyang's influence as the "No. 1 brand of offshore wind power", and demonstrated China's outstanding achievements in new energy technology innovation and sustainable development.



The conference was hosted by the China Public Relations Association with the theme of "Public Relations and Social Governance with Chinese Characteristics". Leaders and experts from government departments, university think tanks, news organizations, enterprises and institutions discussed the innovation of public relations theory and practice and the modernization of social governance. A total of 203 valid cases were received in this selection activity. After multiple rounds of selection by 35 authoritative experts from more than ten domestic university schools of journalism and the public relations industry, 50 outstanding cases were finally selected. Cases submitted by the State-owned Assets Supervision and Administration Commission of the State Council News Center, China Southern Power Grid, iFLYTEK, Tencent, Sanxingdui Museum and other units were selected.